SHOPIFY
2048 × 2048 product pages
Square product page images at retina-ready resolution, zoom-enabled. Plus 16:9 hero banners, 4:5 mobile heroes, MP4 product page video. Standard Shopify and Shop App ready.
Shotless / Ecommerce Photography Canada
Shopify · Amazon · Etsy · Wayfair · IG · TikTok ShopEcommerce product photography for every Canadian channel.
Multi-platform product photography for Canadian DTC brands. One brief, every aspect ratio your storefronts need — Shopify product pages, Amazon listings, Etsy storefronts, Wayfair lifestyle, Instagram Shop, TikTok Shop and paid social. From $20 per photo, 4-day turnaround, fully async.
8+Platforms supported
$20From / photo
4 daysMulti-channel refresh
0Per-platform reshoots
The Canadian DTC reality
A working Canadian DTC brand sells on 4-6 channels — each with different photo specs
Your Shopify store wants 2048 × 2048 squares. Amazon needs pure white at 1600+ pixels. Etsy allows 2700 × 2025 landscape lifestyle. Wayfair wants neutral-background in-room scenes. Instagram Shop expects 4:5 portrait. TikTok Shop demands 9:16 vertical. Most traditional Canadian photographers shoot for one platform and leave you cropping the rest — or charge per-platform reshoot fees. Shotless built the production pipeline to deliver every channel's spec from one source render.
Hiring per platform
$4,000 – $12,000+ to cover everything
- Separate quote for each platform spec
- Re-cropping or re-shooting for aspect ratio variants
- Inconsistent visual style across Shopify, Amazon, IG
- Lifestyle vs packshot vs on-model = different vendors
- 3–6 week timelines across multiple shoots
- Stop-the-world to launch a new product
- No video included — separate $3K+ shoot per ad
Shotless · multi-platform pipeline
From $20 per image · all platforms covered
- One brief covers every platform spec your brand needs
- Every aspect ratio delivered from one source render
- Locked brand parameters mean visual consistency everywhere
- Packshots, lifestyle, on-model, video — one pipeline
- 4-day turnaround for a 50-SKU multi-channel refresh
- New product launches in days, not weeks
- Video ads included from $120 — same brand world as stills
Every Canadian ecommerce channel — covered
Platform-specific specs, delivered automatically
We bake each platform's image specifications into the production pipeline — so when you brief us, you don't have to manage 8 different deliverable lists. Tell us where you sell, we ship every required format.
AMAZON CA · COM
Pure white + 85% fill
RGB 255-255-255 background, product fills 85% of frame, 2000+ pixels for zoom, no badges or text overlays on main image. Plus lifestyle alt images, A+ content modules, infographics.
ETSY
2700 × 2025 landscape lifestyle
Etsy allows more creative freedom — atmospheric lifestyle scenes, hand-held shots, multiple angles, product-in-use story. Brand-story-driven photography optimized for Etsy's discovery feed.
WAYFAIR · ALLMODERN
Neutral lifestyle + scale
Home goods platforms need in-room context, scale references, multiple angles, neutral backgrounds. We handle large-format products and stylized interior scenes that Wayfair's algorithm favors.
INSTAGRAM SHOP
4:5 portrait + Stories
Portrait crops for Instagram Shop product cards, square crops for feed, 9:16 vertical for Stories integration. Same product, every Meta surface optimized.
TIKTOK SHOP
9:16 vertical + product video
Full-bleed vertical product photos for TikTok Shop product cards plus short-form 9:16 video showing the product in motion — the format that drives TikTok Shop purchases.
FAIRE · B2B
Wholesale catalogue ready
Clean packshots, scale photos, dimension callouts, packaging shots — the photography Canadian wholesale platforms like Faire and Bouclair-supplier sites require.
GOOGLE SHOPPING
Merchant Center compliant
Google Shopping Merchant Center requires white-background product imagery at 100 × 100 minimum (we deliver at 1000+). Plus standard schema for Google Shopping feed integration.
How it works
From multi-channel brief to live catalogue in four days
Tell us your channels
List the platforms you sell on, the products you need photographed, and one reference photo per SKU. Brand mood references optional.
Multi-format drafts
Day 1: first drafts in all platform formats for direction confirmation. You greenlight the brand world.
Full catalogue + revisions
All SKUs in all platform formats by day 3. 2 rounds of revisions to refine any specific platform's needs.
Organized delivery
Shared folder organized by SKU + platform + aspect ratio. Drop into Shopify, Amazon, Etsy admin — campaign live the same hour.
Visual content types covered
Packshots. Lifestyle. On-model. Detail. Hero banners. Video
Indie Canadian DTC brands don't need one image type — they need six. We deliver all of them from one brand-consistent pipeline so your Shopify storefront, Amazon listing and Instagram Shop all read as the same brand.
PACKSHOTS
Clean white / neutral background
The ecommerce baseline — clean isolated product photos for product page primaries and Amazon main images. Consistent across the entire catalogue.
LIFESTYLE
Product in real-world context
Your product staged in branded scenes — kitchen counter, dresser, gym, outdoor — for hero banners, IG posts, email campaigns and Etsy listings.
ON-MODEL
Worn or held by AI models
For apparel, accessories, beauty and wearable products — AI models across body types, ethnicities and ages. No casting, no day rates.
DETAIL CROPS
Macro texture, materials, hardware
Macro shots showing fabric weave, material texture, stitching, hardware — the supporting evidence in product page galleries that drives purchase confidence.
HERO BANNERS
16:9 landscape + 4:5 mobile
Wide-format hero images for homepage sliders, collection covers, email headers, and mobile-first portrait crops.
VIDEO ADS
6/15/30 sec across all aspect ratios
Short-form video ads for Meta Reels, TikTok Shop, YouTube Shorts and Shopify product pages — same brand world as your stills.
Pricing
Per-photo pricing. Or full multi-channel catalogue refresh
Pay per photo — see exactly what you'll spend. Or bundle into the Brand Starter Pack: complete multi-channel refresh for 50 SKUs plus 6 video ads, $1,900 — covers Shopify, Amazon, IG Shop and TikTok Shop simultaneously.
Brand Starter Pack — $1,900
50 hero stills across all platform aspect ratios · 6 short-form video ads · brand-consistent across Shopify, Amazon, Etsy, IG Shop, TikTok Shop · 2 rounds of revisions · 4-day turnaround.
À la carte: $2,200 — Save $300 (14%)
See the full per-unit rate card on the main pricing page. Larger catalogues (100+ SKUs) and monthly retainers quoted custom.
Ecommerce photography FAQ
What Canadian DTC brands ask about multi-platform photography
Do you work with all ecommerce platforms?
Yes — Shopify, Amazon.ca, Amazon.com, Etsy, Wayfair, eBay, Walmart Canada, Faire, Instagram Shop, TikTok Shop, Shop App, Google Shopping. We deliver platform-specific image specs from one source render.
How do you ensure consistency across platforms?
We lock brand parameters once — lighting, color palette, background style, composition, model identity. Every render across every platform uses the same locked parameters. Your Shopify, Amazon, IG Shop and Etsy all read as one brand.
Can you deliver multiple formats from one shoot?
Yes — every project ships in multiple aspect ratios and file formats from one source render. 2048², 1080², 9:16, 4:5, 16:9. JPEG primary, WebP optional for page speed.
What's the difference in image specs between platforms?
Shopify: 2048 × 2048 square. Amazon: pure white, 1600+ pixels, no overlays. Etsy: 2700 × 2025 landscape. Wayfair: neutral lifestyle. IG Shop: 4:5 portrait. TikTok Shop: 9:16 vertical. We bake every platform's spec into the production pipeline.
Do you work with Canadian Etsy sellers?
Yes — Etsy shops are a common client type. Etsy allows more creative freedom than Amazon, so we lean into atmospheric and brand-story-driven photography while meeting technical requirements.
Can you support Wayfair and home/furniture brands?
Yes — Wayfair, AllModern, Bouclair have specific requirements (neutral background, multiple angles, in-room lifestyle, scale). We accommodate large-format product shoots that traditional studios charge extra for.
How do you handle French-Canadian markets?
For French-Canadian brands (Quebec, Montreal, Ottawa) we localize lifestyle scenes to feel authentic — Montreal café settings, Plateau aesthetics. French-Canadian voiceover available. Can deliver bilingual photo variations alongside English.
What's the asset library and delivery process?
Finals delivered via shared folder (Google Drive or Dropbox) organized by SKU, platform and aspect ratio. JPEG primary, WebP optional. Active retainer clients get brand-locked asset library with re-render capability.
Related Shotless services
Other ways we work with Canadian brands
Product photography Toronto$20/photo · 4 days · GTA & Canada-wide
Shopify product photography2048² spec · all aspect ratios · for DTC stores
Amazon product photographyPure white · A+ content · Brand Registry ready
Product video ads Toronto6/15/30 sec · Reels · TikTok · Shorts
Fashion photography TorontoOn-model · every body type · no casting
Brief your multi-channel refresh
Tell us your platforms, your products, and your brand mood. We reply with a tailored quote the same business day — no calls, fully async.
Send brief on main page →