SHOTLESS

Shotless  /  Product Video Toronto

Reels · TikTok · YouTube Shorts · 6 / 15 / 30 sec

Product video ads Toronto — without the production crew.

Short-form video ads for Meta Reels, TikTok and YouTube Shorts. 6, 15 and 30-second creatives in all three aspect ratios — vertical, square and landscape — delivered as ready-to-upload MP4s. From $120 per video, drafts in 24 hours, finals in 4 days.

$120From / video
4 daysFull campaign
Aspect ratios per ad
0Crew, studio, location

The Toronto video reality

A 15-second product ad in Toronto traditionally costs $3,000–$10,000.

Toronto video production agencies quote per project — once you've added scripting, location scouting, talent, equipment rental, multi-day shoots and post-production, even a 15-second product ad runs four figures. Most indie Canadian DTC brands need 5–10 ad variants per Meta campaign to find a winning creative — math doesn't work. We rebuilt the entire short-form video pipeline on AI so a full Meta/TikTok ad set costs less than one traditional shoot day.

Toronto video production agency

$3,000 – $10,000 per ad

  • Scripting + storyboarding upfront (1-2 weeks)
  • Studio rental + lighting + crew day rate
  • Talent hire (model fees + day rates)
  • Equipment rental and insurance
  • Post-production: editing, color, sound, music licensing
  • 2–6 week turnaround per finished ad
  • Aspect ratio reformats often billed separately

Shotless · short-form video pipeline

$120 – $320 per video, all-in

  • Brief Monday — drafts Wednesday — finals Friday
  • No studio, no crew, no scheduling
  • Music + voiceover + sound design included by default
  • All 3 aspect ratios (9:16, 1:1, 16:9) included
  • UGC-style or commercial-style — your choice
  • 2 rounds of revisions in scope
  • Variant sets for Meta/TikTok testing at volume discount

Three lengths · three aspect ratios · one production

Every video format short-form needs, from one brief

We produce three video lengths and three aspect ratios in every project — so the same ad concept runs natively on Reels, TikTok, YouTube Shorts and Meta Feed. No re-shoots, no platform-specific budgets.

6 SECONDS

Hero loop

Quick-cut motion product clip — perfect for Shopify product page hero loops, email header animations, and ad pre-roll bumpers. Fast attention-grab, brand-stamped finish.

15 SECONDS

Standard ad creative

The workhorse format — Meta Reels, TikTok In-Feed, Instagram Stories. Hook, demonstrate, CTA. Most Canadian DTC paid social budgets concentrate here.

30 SECONDS

Multi-scene narrative

Brand story, problem-solution flow, multi-product showcase. Used for YouTube Shorts, premium Meta placements, landing page hero videos, brand films.

9:16 VERTICAL

Reels · Stories · TikTok · Shorts

Full-bleed mobile feed. The single most important format for 2026 short-form — 70%+ of paid social impressions for DTC happen here.

1:1 SQUARE

Meta Feed · Instagram Feed

Older but still high-performing format for Meta feed campaigns. Works on both mobile and desktop without aspect-ratio letterboxing.

16:9 LANDSCAPE

YouTube · Shopify hero · Web

YouTube pre-roll, Shopify product page hero loops, website landing page videos, email campaigns. Wide-frame storytelling format.

Video styles we produce

UGC. Cinematic. Motion product. Hero loop. Brand film

Different placements want different aesthetics. We produce the four short-form styles that win most often for Canadian DTC paid social and ecommerce.

UGC-STYLE

Shot on iPhone, in a kitchen, by a real person

The look that wins on TikTok and Meta paid social — raw, authentic, hand-held, in-context. AI-generated to look like a Toronto creator filmed a friend's product in a Roncesvalles apartment.

CINEMATIC

Premium commercial aesthetic

Coca-Cola Christmas-ad / Apple iPhone-launch energy. Slow camera moves, golden-hour lighting, dramatic product reveals. For brand films and premium hero loops.

MOTION PRODUCT

Static turned animated

Your existing product photos brought to life — slow rotations, atmospheric particles, light interactions, liquid pours. Cheapest video format and great for product page hero loops.

SCROLL-STOP HOOK

First-3-seconds pattern interrupt

Built around 2026 viral hook patterns — visual pattern interrupt in 0–2 seconds, problem-solution arc, scroll-stopping payoff. Engineered for Meta and TikTok performance metrics.

How it works

From brief to ready-to-upload MP4s in four days

01

Send the brief

What product, what platform, what aesthetic (UGC vs cinematic), what hook angle. One reference photo of the product.

02

Storyboard + draft

Within 24 hours: storyboard outline + first video draft for direction confirmation. You greenlight or redirect.

03

Full set + revisions

All length variants and aspect ratios delivered. 2 rounds of revisions to refine timing, music, copy.

04

Upload & launch

MP4s in every aspect ratio with platform-specific encoding. Drop into Meta Ads Manager, TikTok Ads, YouTube Shorts — ready to launch.

Pricing

Per-video pricing. Volume discount for ad testing sets

Pay per video — see the price before you commit. 6-sec from $120, 15-sec from $200, 30-sec from $320. Variant sets for Meta/TikTok testing get a volume discount: 10 × 15-sec variants for $1,500 instead of $2,000.

Brand Starter Pack — $1,900

50 hero stills + 6 short-form video ads (15 sec) · all 3 aspect ratios each · brand-consistent stills + motion · 2 rounds of revisions · 4-day turnaround.

À la carte: $2,200 — Save $300 (14%)

Brief this pack

See the full per-unit rate card on the main pricing page. Larger ad creative volumes quoted custom.

Product video FAQ

What Toronto brands ask about AI product video

How much does a product video cost in Toronto?
Traditional Toronto video production agencies quote $3,000–$10,000 per finished 15-second product ad once scripting, location, talent, equipment and editing are included. Shotless delivers from $120 per 6-second clip, $200 per 15-second ad and $320 per 30-second video — all-in.
What video lengths and formats do you produce?
6, 15 and 30-second short-form ads in 9:16 (Reels, Stories, TikTok, Shorts), 1:1 (Feed) and 16:9 (YouTube, Shopify hero). Every video ships in all three aspect ratios from one production.
Do you include voiceover and music?
Yes — every video includes royalty-free background music (brand-mood-matched) and optional Canadian-accent voiceover (English or French Canadian) in the base price. Sound design included by default.
Can you make UGC-style video ads?
Yes — UGC-style "shot on iPhone in a Toronto kitchen" aesthetic is one of our most-requested formats. Looks raw and authentic, performs best on TikTok and Meta paid social.
How is AI product video different from a traditional shoot?
Traditional means scripting, scheduling, studio, talent, multi-day shoot, post — 2–6 weeks, $3,000+ per ad. AI means brief Monday, finals Friday — $120–$320 per ad. Closing for short-form creative; traditional still wins for celebrity-driven or location-critical campaigns.
Meta and TikTok ad specifications?
Meta Reels: 9:16, max 90s, MP4. TikTok In-Feed: 9:16, max 60s, MP4. YouTube Shorts: 9:16, max 60s. Meta Feed: 1:1 or 4:5. We deliver every aspect ratio encoded to platform specs.
Can you produce a series of variants for ad testing?
Yes — Meta and TikTok performance creative needs 5–15 variants per concept to find winners. Volume discount: 10 × 15-sec variants for $1,500 instead of $2,000 à la carte.
Do videos come with burned-in captions?
Yes — burned-in captions optional on every video for sound-off feeds (85% of mobile users watch with sound off). Styled to brand and synced to voiceover or narrative beats.

Related Shotless services

Other ways we work with Canadian brands

Brief your video campaign

Send your product, your platform mix, and your hook angle. We reply with a tailored quote the same business day — no calls, fully async.

Send brief on main page →